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An Important Lesson from Fake Steve Jobs

2009-12-14

This rant by Fake Steve Jobs pretty much sums up all that is wrong with the telecom industry (and by extension, many other industries) in the US.

It doesn’t take much business education to see what’s going on here. To use Michael Porter‘s terminology, AT&T no longer feels the need to differentiate their service. Instead, they are adopting a cost leader strategy, which is completely incompatible with a company like Apple which differentiates on quality and features.

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